Cookie Policy
1. Introduction
This Cookie Policy explains how Skates Media ("Company," "we," "us," or "our") uses cookies and similar tracking technologies on our website (skatesmedia.com). This policy should be read alongside our Privacy Policy, which provides further details on how we collect and process your personal data.
By continuing to use our website, you consent to the placement of cookies on your device in accordance with this Cookie Policy. You may manage your cookie preferences at any time as described in Section 5 below.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to supply information to website owners. Cookies may be set by the website you are visiting ("first-party cookies") or by third-party services that appear on the website ("third-party cookies").
In addition to cookies, we may also use similar technologies, including:
• Web Beacons (Tracking Pixels): Small, transparent image files embedded in web pages or emails that track whether a page or email has been viewed and collect limited information about the viewing device.
• Local Storage: A browser feature that allows websites to store data locally on your device with greater capacity than cookies.
• Session Storage: Similar to local storage but data is cleared when the browser session ends.
• Device Fingerprinting: A technique that collects information about your device configuration (such as browser type, screen resolution, and installed plugins) to create a unique identifier.
Throughout this policy, we refer to all of these technologies collectively as "cookies."
3. Types of Cookies We Use
The following table outlines the categories of cookies used on our website, their purpose, typical duration, and the providers involved:
Cookie Type: Essential / Strictly Necessary
Purpose: Required for basic website functionality, including session management, security, and load balancing. These cookies cannot be disabled.
Duration: Session / up to 1 year
Provider: Skates Media
Cookie Type: Analytics / Performance
Purpose: Collect anonymous information about how visitors use our website, including pages visited, traffic sources, bounce rates, and session duration. Helps us improve website performance and user experience.
Duration: Up to 2 years
Provider: Google Analytics, similar tools
Cookie Type: Marketing / Advertising
Purpose: Used to track visitors across websites and display relevant, personalized advertisements. These cookies measure the effectiveness of our advertising campaigns and autocomplete optimization services.
Duration: Up to 2 years
Provider: Google Ads, Bing Ads, Meta Pixel, third-party ad networks
Cookie Type: Functionality / Preference
Purpose: Enable enhanced features and personalization, such as remembering your language preference, region, form entries, and display settings.
Duration: Up to 1 year
Provider: Skates Media
Cookie Type: Social Media
Purpose: Set by social media platforms when you interact with embedded content or share buttons. These cookies may track your browsing activity across other websites.
Duration: Up to 2 years
Provider: Facebook, LinkedIn, Twitter/X, others
4. Cookies Used in Our Digital Marketing Services
As a digital marketing company specializing in autocomplete optimization and search engine marketing, our website and services may utilize additional tracking technologies to:
• Measure and report on the performance of autocomplete optimization campaigns
• Track click-through rates from autocomplete suggestions to your website
• Analyze search behavior patterns and keyword performance
• Monitor the effectiveness of pay-per-result advertising campaigns
• Generate campaign analytics reports for our clients
• Optimize ad targeting and delivery across search engines and advertising networks
These tracking activities are conducted in compliance with applicable data protection laws and the privacy policies of the third-party platforms involved.
5. How to Manage Your Cookie Preferences
You have several options for managing cookies:
5.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically configure your browser to block or delete cookies, or to alert you when a cookie is being set. The steps vary by browser:
• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Apple Safari: Preferences > Privacy > Cookies and website data
• Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
Please note that blocking or deleting cookies may impact your experience on our website. Some features may not function properly without essential cookies.
5.2 Opt-Out of Analytics Cookies
To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-Out Browser Add-On, available at https://tools.google.com/dlpage/gaoptout.
5.3 Opt-Out of Advertising Cookies
You can opt out of interest-based advertising from participating companies through the following industry opt-out mechanisms:
• Digital Advertising Alliance (DAA): https://optout.aboutads.info
• Network Advertising Initiative (NAI): https://optout.networkadvertising.org
• European Interactive Digital Advertising Alliance (EDAA): https://www.youronlinechoices.eu
Please note that opting out of interest-based advertising does not mean you will no longer see advertisements; it means the ads you see may be less relevant to your interests.
5.4 Mobile Device Settings
On mobile devices, you can manage tracking preferences through your device settings. Both iOS and Android provide options to limit ad tracking or reset your advertising identifier.
6. Do Not Track Signals
Our website does not currently respond to Do Not Track ("DNT") browser signals, as there is no universally accepted standard for how DNT signals should be interpreted. We will update this policy if a uniform standard is adopted.
7. Third-Party Cookies
Some cookies on our website are set by third-party services. We do not control these cookies and they are governed by the privacy and cookie policies of the respective third parties. Common third-party cookies on our website may include:
• Google (Analytics, Ads, Tag Manager): Used for website analytics, ad performance measurement, and remarketing. Privacy Policy: https://policies.google.com/privacy
• Microsoft/Bing (Bing Ads, Clarity): Used for ad performance tracking and website behavior analytics. Privacy Policy: https://privacy.microsoft.com
• Meta (Facebook Pixel): Used for conversion tracking and ad targeting. Privacy Policy: https://www.facebook.com/privacy/policy
• LinkedIn (Insight Tag): Used for conversion tracking and audience targeting for professional audiences. Privacy Policy: https://www.linkedin.com/legal/privacy-policy
We encourage you to review the privacy policies of these third parties to understand how they collect and use your data.
8. Consent and Legal Basis
When you first visit our website, you may be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. Your consent choices will be stored in a cookie so that your preferences are remembered for future visits.
For visitors located in the European Economic Area (EEA) or the United Kingdom, we rely on your explicit consent (Article 6(1)(a) GDPR) for the placement of non-essential cookies. Essential cookies are placed under our legitimate interest in providing a secure and functional website.
You may withdraw your consent at any time by clearing your cookies through your browser settings or by using the cookie preference controls on our website when available.
9. Data Collected Through Cookies
The information collected through cookies may include:
• IP address and approximate geographic location
• Browser type, version, and language settings
• Operating system and device type
• Screen resolution and display settings
• Pages visited, links clicked, and time spent on each page
• Referring URL and search terms used to find our website
• Date and time of visits
• Unique cookie identifiers and device identifiers
This information is processed in accordance with our Privacy Policy. Where the data constitutes personal data, we process it on the legal bases described in our Privacy Policy.
10. Cookie Retention Periods
Cookies have varying retention periods depending on their type and purpose:
• Session Cookies: Automatically deleted when you close your browser. These are used for temporary activities such as maintaining your session state.
• Persistent Cookies: Remain on your device for a set period (from days to up to two years) or until you manually delete them. These are used for purposes such as remembering your preferences and tracking analytics over time.
Specific retention periods for each cookie category are outlined in the table in Section 3 above.
11. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies, changes in technology, or changes in applicable law. When we make material changes, we will update the effective date at the top of this page and, where appropriate, notify you via our website. We encourage you to review this policy periodically.
12. Contact Information
If you have any questions or concerns about this Cookie Policy or our use of cookies and tracking technologies, please contact us at:
Skates Media
Website: skatesmedia.com
Email: info@skaesmedia.com
Phone: 281.201.8311
Mailing Address: 5826 New Territory Blvd, #728, Sugar Land, TX 77479
For cookie-related inquiries specific to GDPR, you may also contact our designated data protection contact at the email address above.